A few weeks ago, Kristen Pickens and I were sitting outside savoring lunch at a local deli while also enjoying the sunshine. Much of the conversation centered around some really creative initiatives that this emerging adult was implementing with SAAC (Student-Athlete Advisory Committee) and the buzz that it had generated on campus. Sharing with her …
Tag: digital natives
Digital Natives
In efforts to bridge the gap between my generation and the emerging adults that are currently within my sphere of influence, I’ve immersed myself in great tomes of generational theory. The sport marketing course even contains a module on generational marketing since a sport organization’s fan base may extend over a broad range of age …