Unrealistic Expectations

Imagine scanning social media one morning and coming across the headline Jones Steps Down as Sports Information Director. Not necessarily an attention-grabber for most readers, but this press release was being shared by respected colleagues in the field of what is currently known as athletic communications, mostly in efforts to draw attention to the Unrealistic …

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Mellow-Hearted People

When you’re on an extended journey, it is beneficial to see signposts along the route, encouraging you to continue on your way, guiding you to a particular destination. Whether that guidance comes in the form of a road map, a curriculum map, or other directions to follow, you find reassurance that someone else has already …

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